"Weed and festivals"
Artist goals
In college, I chose a cannabis clothing brand as the focus of my senior project—an unconventional choice at a time when cannabis was still illegal. My instructors debated whether I should even be allowed to pursue it, but I stood firm. That project, showcased at the Arizona Art Museum during my school’s portfolio show, was my first moment of truly feeling like i was somebody.
Little did I know, I was setting the stage for something bigger. Six years later, I turned that early vision into reality with Trap Culture, a cannabis promotional brand that brings immersive festival experiences to medical cannabis patients. With the support of Greenpharms Dispensary, I had the opportunity to craft dreamlike events that blended creativity, advocacy, and culture— before recreational legalization.
From a bold student project to shaping real-world cannabis experiences. Pushing boundaries, storytelling through design, and manifesting ideas into tangible impact.
"Like a kid in a candy store"
Cannafest
This was my shot—bulls eye. Every piece of merch sold out, and even the Trap Culture logo posters I printed were taken straight off the walls by excited festival-goers.
Cannafest holds a special place in my heart. My family served up tacos to the hungry crowd. Seeing my designs featured on the news the next day? Unforgettable.
NOTE: SOME ITEMS FLIP
"Concentrated Comedy 2:
A Trap Culture Milestone"
After the buzz of Cannafest, the “Trap Culture” team at GreenPharms shifted gears to focus on our next big move—the one-year anniversary of the original Concentrated Comedy event. Although the first installment predates both Trap Culture and my own involvement, the challenge was clear: reimagine and relaunch it under the Trap Culture brand.
Staying true to our identity, I introduced Concentrated Comedy 2. Through collaboration and creative direction, the event evolved into the vibrant experience you see today. Trap Culture wasn’t just growing—it was blazing.
"A Trap Culture Milestone"
Concentrated Comedy 2
After the buzz of Cannafest, the “Trap Culture” team at GreenPharms shifted gears to focus on our next big move—the one-year anniversary of the original Concentrated Comedy event. Although the first installment predates both Trap Culture and my own involvement, the challenge was clear: reimagine and relaunch it under the Trap Culture brand.
Staying true to our identity, I introduced Concentrated Comedy 2. Through collaboration and creative direction, the event evolved into the vibrant experience you see today. Trap Culture wasn’t just growing—it was blazing.
"The one that got away"
Bud Bash
It felt like a dream—cruising through Arizona with my team, show after show, spreading the word about our brand and giving out free merch to build the hype.
Next up was Bud Bash, set to feature headliners Crazytown and Malissa Marie. I was gearing up to print flyers when everything came to a halt. COVID hit, and just like that, Bud Bash—along with events across the globe—was canceled.
