As a child, my brother and I would stay up late watching classic cars roll across the stage of a televised auction. We were captivated by the stories behind each vehicle—their history, unique details, and what made them so valuable. That auction was none other than Barrett-Jackson, a name that sparked my imagination long before I ever dreamed of working with them.

Fast forward to 2018, and I found myself at Barrett-Jackson’s Scottsdale headquarters, collaborating with their artists and marketing director. I had the incredible opportunity to contribute to one of the world’s premier car auctions. My work included designing cohesive event signage for Scottsdale, eye-catching billboards for their Florida auction, and even parking lot signage still used at their headquarters.

I also created intricate ticket sets, credential passes for VIP attendees, parking passes, and the slides displayed next to the auctioned cars—slides seen by millions on television, just as I had once watched in awe as a kid.